The Most Common Property Investment Strategies – Explained Simply

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Property Investment Strategies

1. BRRR– Buy, Refurbish, Rent, Refinance

Think of this as fixing up a property to pull your money back out.

How it works:

  • Buy a rundown or undervalued property
  • Refurbish it to increase its value (new kitchen, bathroom, paint, etc.)
  • Rent it out to tenants
  • Refinance with a mortgage based on the new higher value

Goal: Pull out most or all of your original investment, so you can repeat the process.Ideal for: Investors looking to grow a portfolio quickly with limited capital.

2. S/A – Serviced Accommodation Strategies

This is like running a holiday rental or short-term let, often listed on Airbnb or Booking.com

How it works:

  • You rent out a furnished property per night or per week
  • Guests might stay for 2 nights, 5 nights, or a month
  • You earn more per month than traditional renting—but it takes more effort

Goal: High cash flow from short-term stays.Ideal for: Investors in tourist areas or near city centres, with strong demand for short stays.

3. BTL – Buy-to-Let

This is the classic landlord model: buy a property and rent it out long-term.

How it works:

  • Buy a property
  • Rent it out to tenants (usually on 6–12 month contracts)
  • Earn income from rent each month

Goal: Steady rental income and long-term capital growth.Ideal for: Hands-off investors or anyone wanting regular monthly returns.

4. Commercial to Residential Conversion

This means turning old shops, offices, or warehouses into homes.

How it works:

  • Buy a commercial building (like an old office block)
  • Get planning permission (or use permitted development rights)
  • Convert it into flats or houses
  • Sell or rent out the new homes

Goal: Big uplift in value by transforming the use of the building.Ideal for: More experienced investors or developers who want larger profits from fewer deals.

5. HMO – House in Multiple Occupation

This is renting out individual rooms in one property—like student housing or shared accommodation.

How it works:

  • Buy a house and convert it into multiple rooms
  • Each tenant has their own bedroom, and shares the kitchen/bathroom
  • You get multiple rental incomes from one house

Goal: Maximise rental income from a single property.Ideal for: Investors looking for high cash flow, often in university towns or cities.

Flip – Buy, Improve, Sell

Also known as "property flipping", this strategy is all about buying low, adding value, and selling high—quickly.

How it works:

  • Buy a run-down or undervalued property
  • Refurbish it—new kitchen, bathroom, paint, etc.
  • Sell it for a profit once the value has increased

Goal: Make a lump sum profit in a short time, rather than keeping the property long-term.

Ideal for: Investors who want to build cash quickly or reinvest in other deals. It’s especially useful for those who don’t want the responsibilities of being a landlord.